7 Ways to attract new business to your website as a small business in Aberdeenshire.

Small businesses may not compete well with bigger companies due to limited resources or budgets but they can focus on customer acquisition through other means. There are many ways to attract new business to your website in Aberdeenshire. The internet is a great tool for small businesses to reach customers and compete favourably with established competitors.

In this blog, I will highlight seven effective ways to attract new business to your website as a small business.

1. Add Relevant Images & Videos

Adding relevant images and videos to your website can significantly increase your conversion rate. It is a well-known fact that people respond better to visuals and videos than text because the brain processes video content faster than text and helps you retain more information.

Images and videos are powerful tools to communicate with your audience. They can help you tell a better story and reach more people. In the past, people would have to hire a professional photographer or videographer to get high-quality content. But now, the world is shifting towards user-generated media.

People take photos and videos on their smartphones and post them online. And with YouTube, creating a video from scratch has never been easier. So if you want to take your business to the next level, start by adding relevant images and videos to your website today!

2. Update Content Regularly

As a small business in Aberdeenshire, there are many benefits to updating content regularly on your website. The first is that it will keep your website fresh and relevant. It will help you rank better in search engines, which is crucial for any business.

• Publish Evergreen Content: Evergreen content is a type of content that has no expiration date. It can be published anytime because it doesn’t have to be timely or current. It’s not about the latest trends but what will always be relevant to your target audience.
• Include Eye-catching Headlines: The importance of eye-catching and informative headlines cannot be overstated. A headline is the first thing you see on a website when you search for a particular subject or product online, so they need to be eye-catching enough to make you want to click on it and read more.

3. Make Your Small Business Site Mobile-friendly

Mobile devices have become a significant part of internet usage. It is predicted that mobile browsing will account for more than half of all internet traffic in the coming years. If your website isn’t mobile-friendly, you miss out on many potential customers and revenue opportunities.

A mobile-friendly website is essential in any successful business strategy because it provides convenience and accessibility to your customers who are on the go and need to access your services at their convenience.

It is not just about your site’s appearance on a phone or tablet. You must also ensure that it loads quickly and works well with touchscreens. If not, people will get frustrated and leave.

4. Optimize Your Website for Search

It is important to have a website that is optimized for search. This way, your website will be easier to find on the internet. There are many reasons why it is important to optimize your business website for search.

The first reason is that it helps with SEO and ranking on the first page of Google search results. The second reason is that it makes your website more accessible and easier for people to find when looking for a specific product or service.

SEO optimization has become integral to any marketing strategy because Google has become dominant in search engine traffic acquisition.

• Use Target Keywords: The importance of using target keywords in SEO is that the content can rank higher on search engines. It also helps the reader find the content they are looking for when searching for a specific topic.
• Use Long-tail Keywords: Long-tail keywords are phrases or words often overlooked by most websites. They are often more specific than the popular keyword phrases because they have less competition. Long-tail keywords also tend to bring in more traffic than their counterparts.

5. Add Social Media Sharing Links

Social media allows small businesses to connect with potential customers and make their business known. It also allows them to share their products and services with those potential customers, which can lead to sales. Social media is great for connecting with your target audience and sharing your content.

Small business owners must ensure that they add social media links to their websites as this will allow them to connect with their target audience and promote their business more effectively. Businesses are more than ever investing in their social media presence because they understand the importance of having a strong online presence and the potential for expanding their customer base.

6. Improve Page Loading Speed

Websites need to load quickly to provide a good user experience. It is not hard to imagine the frustration of website visitors when they have to wait for too long before the site is ready for them.

Fast-loading websites are crucial for the success of any small and medium enterprise. They are not just part of a marketing strategy but also help you improve conversion rates because they provide the customer with an uninterrupted experience.

7. Include a Call-to-action

A call to action is a statement asking for the visitor’s action. It is usually found at the end of a web page and can be in the form of text, images, or video.

You can use a call to action to direct visitors towards your products or services, encourage them to sign up for your newsletter or subscribe to your blog posts. It helps you with conversion rate and ensures you get more traffic.

Final Thoughts

Websites are a good way for small businesses to advertise and show off their products and services. A website can be the most important tool for a small business in Aberdeenshire because it is the best way to show off what they have. It allows people interested in or who might need the services of a small business, such as a restaurant or an accounting firm, to find them online.