Marketing Ideas
To make your business successful, you must spread the word. Therefore, marketing ideas are essential for a small business to attract potential customers.
From advertising to public relations promotions, marketing consists of several layers that help introduce and promote a small business to new customers.
However, it is challenging to develop marketing strategies for small businesses today. The underlying reason is varying expenses and associated costs. For instance, a Facebook advertisement or a direct mail campaign could put a dent in your wallet.
However, there is no need to worry as we have prepared a list of effective free marketing tips to help your small business thrive. Keep reading to know more.
7 marketing ideas to follow
Developing a referral program
Word-of-mouth marketing is a compelling way to promote your business. As per recent statistics, around 92% of consumers believe in recommendations from family and friends more than advertisements.
You can boost your word-of-mouth marketing by introducing a customer referral program. You can offer free sample products, alluring discounts, complimentary services, or low-cost rewards to your existing customers when they refer your services to new people. It acts as a sign of appreciation towards existing customers.
Sending email newsletters
Email marketing is an excellent strategy for engaging new visitors with your business while maintaining solid relationships with existing customers.
Even a basic email marketing plan can impact customer relationships on a large scale. Moreover, you can advertise your email newsletter on the website or store for people to sign up. It will become valuable in establishing customer loyalty or nurturing subscribers to become paying customers soon.
Partnering with small businesses
Small businesses must stick together for their overall growth. So, you could initiate a campaign for a nearby small business to participate.
The plan is to reap benefits for both of you. Consider providing an exclusive discount to new subscribers for joining the list.
Retargeting customers
According to marketing experts, a customer needs to be contacted nearly seven times via your advertising before they are likely to purchase the product or service.
All businesses need to retarget and recapture customers to stand out from their competitors. If you stay visible, it will help establish familiarity among potential customers.
Sending text notifications is an ideal low-effort method of staying in touch with customers. You can also set up a drip campaign to make several contact points.
Investing in YouTube videos
Creating a solid presence on YouTube is a cost-effective marketing strategy for small businesses. For example, you could explain a topic related to your business in-depth or create a short and compelling video describing the same.
In addition, it will provide an opportunity to grab the attention of potential customers who are hunting for how-to videos on youtube. Since you can shoot videos on any smartphone, this marketing tactic is a free and easy way to bring positive results.
Hosting a local event
A small business is an integral component of a local community. You can host a local event to celebrate it.
The best way of advertising your local business, product, or service is through involvement in the community.
While hosting the event, you should focus on increasing your brand awareness through giveaway t-shirts, branded merchandise, postcards, and the like. Please ensure that you include your community number, social media accounts, and the URL on your branded merchandise so people can reach out later on.
Some examples include a free fitness class, an open mic night, or a pop-up shop at a local school game. These can intrigue potential customers to bring their friends and family.
Boosting website traffic and engagement
Engagement will work wonders if you want to drive website traffic and retain your customers.
You can boost engagement in multiple ways, including early access to new products, exclusive discounts, social media marketing methods, and Search Engine Optimization (SEO).
Social media marketing is immensely beneficial because it increases customer satisfaction and revenue. Moreover, it is better than outbound marketing techniques because you get the scope to transform an interested lead into a happy customer.
In addition, you can improve your website traffic from search engines where SEO targets unpaid traffic in search result pages.
Wrapping Up
All the strategies listed above are marketing ideas ensuring your business growth without having to break your bank. Thus, the bottom line is even if you are constrained to a budgetary limit, you can still reach out and attract countless potential customers through creative methods and strategies.
Moreover, trying these methods will help you identify which ones work and which ones do not for your company. Once you identify the best solutions for your business, you can channel all your energy and money into it.